宁夏吴忠多举措激发假日消费活力

Group 1 - The core theme for the New Year's Day and Spring Festival activities in Wuzhong City in 2026 will be the deep integration of agriculture, culture, tourism, sports, and commerce, with a total of 84 activities planned and 10 million yuan in consumer vouchers to stimulate holiday market vitality [1] - Wuzhong City will launch 71 cultural and tourism activities themed around the "Yellow River Grand Chorus," integrating ice and snow resources, cultural tourism projects, and sports events, under the theme "Traveling with Light in Winter" [1] - The city will create two winter tourism routes and design exclusive one-day and two-day tour packages for travel agencies, alongside regular "Food + Performance + Interaction" themed activities in tea shops, intangible cultural heritage experience stores, scenic spots, and tourist streets [1] Group 2 - Wuzhong City is supporting key cold chain enterprises to expand and upgrade, adding 20,000 tons of refrigerated storage capacity and 300 tons of frozen storage capacity to ensure the preservation of perishable agricultural products [2] - During the holiday period, a special action for agricultural product quality and safety will be initiated, implementing comprehensive source control across all breeding bases and processing enterprises, with increased inspection and safety production checks [2]