文旅局公函喊话,丽江古城旅拍“避雷帖”纷争还得回到个案
Nan Fang Du Shi Bao·2025-12-26 07:13

Core Viewpoint - The Yunnan Lijiang Ancient District Cultural and Tourism Bureau has publicly addressed the issue of misleading travel posts on the Xiaohongshu platform, which have caused financial losses to local businesses, demanding enhanced regulation and direct communication with the platform [1][2] Group 1: Government and Industry Response - The local tourism bureau has contacted Xiaohongshu and submitted relevant materials, indicating that the matter is under processing [1] - The local travel photography industry association has refused to continue negotiations with Xiaohongshu and is preparing for a collective public interest lawsuit [1] - The unusual public letter from the local tourism department highlights the seriousness of the issue and gives a voice to the local industry association [1][2] Group 2: Nature of Disputes - The rise of "avoidance posts" in the social media era has led to increased consumer complaints and disputes, which are now common in the travel photography industry [1][3] - The authenticity of "avoidance posts" can be questioned, as some consumers may post misleading reviews after being satisfied with their services, indicating potential malicious intent [3][4] - The local tourism department's involvement in mediating disputes with a large social media platform raises questions about the appropriateness of government intervention in private disputes [2][3] Group 3: Legal and Regulatory Framework - The resolution of individual disputes should adhere to legal procedures, and a single public letter cannot definitively resolve complex issues [4] - Consumers have the right to express dissatisfaction and seek redress through various channels, including local regulatory bodies, without necessarily involving the platform directly [3][4] - The expectation for a social media platform to appoint a dedicated liaison for dispute resolution may be unrealistic and overly demanding [2]

文旅局公函喊话,丽江古城旅拍“避雷帖”纷争还得回到个案 - Reportify