义利天下丨义乌老板娘：用慢功夫，让原创IP走向全球

Core Perspective - The article highlights the approach of Wu Liang, a businesswoman from Yiwu, who is focusing on creating original intellectual property (IP) rather than just selling toys. She aims to develop products that embody emotional connections and a worldview, transforming them into meaningful IP characters [2] Group 1: Business Strategy - Wu Liang is pursuing a "slower" path by emphasizing original IP development, which includes personalized designs and comprehensive storylines [2] - The strategy aims to elevate products beyond mere toys, infusing them with emotional depth and narrative [2] Group 2: Market Positioning - Wu Liang is leveraging the resources of Yiwu International Trade City, specifically Zone 6, to collaborate with more creators [2] - The goal is to promote local original brands from Yiwu to a global audience, enhancing their market presence [2]