“衣中茅台”比音勒芬注销合伙企业重归主品牌

Core Viewpoint - The high-end menswear brand Bi Yin Le Fen (002832.SZ), once dubbed the "Moutai of clothing," has announced the dissolution and liquidation of its controlled investment fund, Guangzhou Hou De Zai Wu Industrial Investment Fund Partnership (Limited Partnership), due to underperforming luxury brand acquisitions [1][2]. Group 1: Fund and Acquisitions - The fund was established in 2022, with Bi Yin Le Fen contributing 748.9 million yuan, holding a 99.86% stake, primarily for acquiring global trademark rights of the French brand "CERRUTI 1881" and the British brand "KENT&CURWEN" [1]. - The company invested 57 million euros and 38 million euros for the acquisitions in 2023, aiming to promote brand internationalization [1]. - Both brands had a history of ownership changes and operational struggles before being acquired, with CERRUTI 1881 known for menswear and accessories, and KENT&CURWEN recognized for its association with David Beckham [1]. Group 2: Performance Challenges - Post-acquisition, the brands did not achieve the expected recovery, attributed to the company's lack of experience in operating high-end luxury brands and a cooling global luxury market, alongside declining demand for men's formal wear [2]. - The fund is projected to incur losses in 2024 and the first half of 2025 [2]. - The company faces dual challenges: revitalizing the two international brands and advancing the main brand's youth-oriented transformation to attract Generation Z consumers [2]. Group 3: Strategic Adjustments - By dissolving the fund, the company aims to transfer the related brand assets into the listed company structure for direct management, intending to optimize cost structure and operational efficiency [2]. - The future performance of the international brands and the success of the youth-oriented strategy will be critical factors influencing the company's development [2].