胖东来模式落子港城 永辉秦皇岛茂业店焕新开业

Core Insights - Yonghui Supermarket has opened its second "Learning from Pang Donglai" self-reformed store, the Maoye Tiandi store, in Qinhuangdao on December 26, following the successful opening of the Haigang Wanda Plaza store on August 15, indicating a nationwide quality transformation trend [1] - The Ministry of Commerce and other departments have issued a notice to boost consumer confidence, providing a positive outlook for the year-end consumption market [1] Store Transformation - The Maoye Tiandi store underwent a significant overhaul, optimizing its product structure by removing over 7,000 SKUs and increasing the proportion of new products by over 60%, achieving 80% alignment with Pang Donglai's product structure [1] - The share of imported products has risen to nearly 15%, while the proportion of fresh food items, including baked goods and ready-to-eat meals, has increased from 7% to 25% [1] Product Offerings - The store features a dedicated area for Pang Donglai-branded products, including popular items like DL fruit and vegetable utensils and DL natural mineral water, all maintaining the same source, quality, and pricing as those in Pang Donglai's stores [5] - Yonghui's own brand, "Quality Yonghui," has introduced high-frequency household items that have passed 439 safety checks, while "Yonghui Custom" includes products developed in collaboration with leading brands like Yili [5] Customer Experience and Local Adaptation - Enhanced customer service features include wet hand dispensers at the bagging area and free cutting services for whole fruits like watermelons and durians [5] - The store has localized its offerings to cater to the winter dietary preferences of Qinhuangdao residents, incorporating popular domestic flavors and international cuisines, particularly seafood [5] Employee Engagement - Post-transformation, the store has significantly increased its workforce and average salaries, offering 10 days of paid annual leave after one year of employment [5] - Yonghui's "Craftsman Program" aims to incentivize employee skill development [5] Market Performance - The first reformed store in Haigang Wanda Plaza has seen rising customer repurchase rates and satisfaction since its opening, validating the acceptance of the "Pang Yonghui" model in Qinhuangdao [6] - Other locations in Hebei, such as Zhangjiakou and Baoding, are also undergoing similar transformations, with new openings scheduled [7]