真我手机回应大规模裁员 系年底正常的人员变动
Xin Lang Cai Jing·2025-12-26 08:27

Core Viewpoint - Realme has initiated a large-scale layoff plan, which the company claims is a normal year-end personnel adjustment, despite reports of significant staff reductions and departmental changes [2] Group 1: Company Operations - Realme's spokesperson stated that the company's business is operating normally and a new product, Neo, is set to launch in January [2] - The layoffs reportedly involve outsourced, on-site, and formal employees, with some departments retaining only one new graduate [2] Group 2: Market Position - Realme, established in May 2018 as an independent brand under OPPO, initially launched its first product in the Indian market and reached over 1 million global users by September 2018 [2] - Despite ambitions to break into the top five global smartphone brands, Realme currently ranks in the "others" category according to IDC's Q3 smartphone shipment data, with major competitors being Samsung, Apple, Xiaomi, Transsion, and Vivo [2] - Realme is not listed among the top five smartphone brands in the Chinese market either [2]

真我手机回应大规模裁员 系年底正常的人员变动 - Reportify