“超”字号联赛踢出消费新业态 “赛事经济”撬动全链条消费

Core Viewpoint - The upcoming Hunan Province Football League (Xiangchao) final is expected to generate significant consumer activity, with local businesses preparing to capitalize on the influx of fans and the associated spending surge [1][3]. Group 1: Economic Impact of the Event - The Xiangchao league has driven a total consumption of 12.819 billion yuan since its inception in September [3]. - During the Mongolian Super League final, the city of Hohhot recorded a total domestic tourist consumption of 734 million yuan [3]. - The Suzhou Super League's single match attracted over 60,000 attendees, leading to a consumption exceeding 38 billion yuan across various sectors [3]. Group 2: Business Strategies and Innovations - Local businesses are implementing strategies such as online vouchers and special meal packages to attract fans, with one hotpot restaurant reporting sales of over 100 kilograms of fresh beef on match days [1][3]. - Restaurants are experiencing high demand, with one Hunan cuisine restaurant achieving daily revenues of up to 20,000 yuan, indicating a strong consumer interest [3][4]. - The concept of "second viewing sites" has been introduced, with over 300 locations attracting more than 1.2 million viewers, enhancing the overall consumer experience [6]. Group 3: Cultural and Community Engagement - The league's community-focused approach, including cultural events and local partnerships, has fostered emotional connections among fans, enhancing the overall experience [4][10]. - The integration of local culture into the events, such as themed matches and regional specialties, has helped to create a unique identity for each participating city [4][10]. - The "ticket root economy" has emerged, allowing fans to use their match tickets for discounts and free access to local attractions, further stimulating local tourism and spending [6][10]. Group 4: Government Support and Future Outlook - The growth of the "event economy" is supported by national policies aimed at promoting sports and cultural tourism, which are expected to continue driving economic activity [10]. - The integration of sports with tourism and commerce is seen as a sustainable model for enhancing consumer engagement and economic vitality in China [10].