当冰场遇见商场，上海“冰雪经济”释放消费新活力

Core Viewpoint - The article highlights the rise of outdoor ice rinks in shopping districts in Shanghai, providing local residents with opportunities to engage in winter sports despite the dropping temperatures. This trend represents a shift towards a "cold resource" becoming a "hot economy" through the integration of various business activities. Group 1 - The outdoor ice rinks are gaining popularity in Shanghai's shopping areas as temperatures decrease [1] - The "ice and snow economy" is characterized by the integration of diverse business formats, including performances, markets, dining, and branding [1] - This innovative approach transforms traditional winter sports venues into vibrant economic hubs [1]