ZACKS·2025-12-26 07:45Core Insights - The e-commerce market is experiencing growth despite macroeconomic challenges, with a 5.1% increase in e-commerce sales in Q3 2025 compared to Q3 2024, while total retail sales grew by 4.1% [2][3] - Consumers are increasingly blending online and offline shopping experiences, making it essential for retailers to operate through both channels to remain competitive [3] - The convenience of online shopping is a significant driver of e-commerce growth, particularly among Gen-Z consumers who are accustomed to high levels of digitization [5][6] Industry Overview - E-commerce accounted for approximately 16.4% of total U.S. retail sales, indicating a shift in consumer behavior towards integrated shopping experiences [3] - The Internet - Commerce industry is evolving with advancements in technology, including AI, which enhances user satisfaction and personalization [8][10] - The Zacks Internet - Commerce Industry holds a Zacks Industry Rank of 79, placing it in the top 33% of 243 Zacks industries, indicating positive near-term prospects [12][13] Current Trends - AI is becoming a major enabler of e-commerce, with Adobe estimating a 515-520% increase in AI-driven traffic to retail websites during the 2025 holiday season [11] - Social commerce is gaining traction, especially among Gen-Z consumers, with platforms like TikTok becoming popular for product searches [14] - Subscription models for repeat-use items are expanding, making it easier for consumers to order and for retailers to foster loyalty [14] Company Insights: Expedia Group, Inc. - Expedia is one of the largest online travel booking companies, with significant growth in both B2C and B2B segments, particularly a 26% increase in B2B gross bookings [19][20] - The company resumed its quarterly dividend this year, which is a positive signal for income-seeking investors [22] - Analysts have increased earnings estimates for Expedia, projecting a 24.6% earnings growth in 2025, with the stock up 51.9% year to date [23] Company Insights: Amazon, Inc. - Amazon is a leading online marketplace with a strong Prime loyalty program and a significant presence in the IaaS space through AWS [24][25] - The company has faced scrutiny due to unfair practices related to Prime memberships, resulting in a settlement requiring it to pay $2.5 billion [26] - Despite recent layoffs of 14,000 staff, analysts remain optimistic about Amazon's growth, projecting 11.9% revenue growth and 29.7% earnings growth for 2025 [27][28]