中央网信办发布13条负面清单：规范网络名人账号行为

Core Viewpoint - The notification aims to regulate the behavior of internet celebrity accounts, emphasizing the need for responsible online conduct to prevent negative impacts on society [1] Group 1: Regulatory Framework - The notification outlines a negative list of behaviors for internet celebrity accounts, which includes spreading vulgar content, promoting undesirable values, and creating harmful personas [2][3] - Websites and platforms are required to implement community rules and user agreements to manage the behavior of internet celebrity accounts effectively [1] Group 2: Specific Prohibited Behaviors - Prohibited behaviors include the dissemination of lowbrow content, the promotion of negative value orientations, and the creation of harmful personas that challenge public morals [2][3] - The list also includes spreading false information, distorting policies and public events, and inciting group conflicts [2][3][4] - Additional prohibitions involve sharing personal information without consent, organizing online conflicts, and soliciting negative information for malicious purposes [3][4] Group 3: Enforcement and Responsibility - Local internet information departments are tasked with overseeing the management of internet celebrity accounts and ensuring compliance with the regulations [1] - Platforms must take responsibility for the content shared by internet celebrities and enforce the negative list to guide their online behavior [1]