万宁谢幕：一个药妆时代的背影与零售变局的开端

Core Viewpoint - Mannings will officially close all offline stores in mainland China by January 15, 2026, marking the end of its 21-year journey in the market [1][2] Company Summary - Mannings entered the mainland market in 2004, initially targeting high-end shopping malls in first-tier cities and had over 120 stores across 33 cities [2][7] - The company positioned itself as a "health and beauty product chain," offering a mix of health products, skincare, personal care, and maternal and infant products, which was innovative at the time [2][7] - The decision to withdraw is attributed to a combination of factors, including intensified competition in the retail market and rising operational costs [2][4] Industry Summary - The exit of Mannings signifies a turning point in the retail industry, reflecting profound changes faced by the sector [4][9] - The Chinese retail market has undergone significant transformation over the past decade, with e-commerce growth altering consumer shopping habits, particularly among younger generations [4][9] - Local chain pharmacies and drugstores have rapidly emerged, increasing competition, with brands like Watsons achieving greater success through flexible strategies and localized product offerings [4][9] - Consumer demand for health and beauty products has become increasingly personalized and specialized, making traditional "one-stop" drugstore models less effective [4][9][10] - Rising rents and labor costs have placed a heavy burden on physical retail, particularly in prime locations in first- and second-tier cities [10] - Mannings' shift to cross-border e-commerce indicates a strategic pivot towards a lighter asset model, focusing on cost-effective and flexible channels while still targeting Chinese consumers [3][10] - The exit serves as both a warning and an opportunity for remaining competitors, emphasizing the need for continuous innovation and enhanced consumer experience to thrive in a competitive market [6][10]