县镇需求，工厂直造：苏宁零售云“游学会”升级家电供给

Core Insights - The "Study Tour" model launched by Suning Retail Cloud facilitates direct communication between franchisees and brands, allowing for the transmission of real consumer needs from rural areas to manufacturers [1][2] - The model has led to the development of customized home appliances that cater to the specific requirements of county and town users, resulting in significant sales growth [2] Group 1: Communication and Engagement - Franchisees engage in discussions with product engineers to address specific needs, such as gas stove design for high-altitude areas and water heater functionality in areas with unstable water pressure [1] - The "Study Tour" model has enabled nearly a hundred nationwide events, enhancing the connection between county market demands and brand manufacturers [1] Group 2: Product Development and Customization - Real and specific demands from franchisees include the need for high-pressure range hoods for open kitchens and air conditioners that can withstand high temperatures [2] - Collaborations with major brands like Gree and Haier have resulted in the creation of tailored products, such as the "Ning Series" air conditioner and a dual-tank electric water heater designed for rural water conditions [2] - Sales of customized home appliances through the retail cloud channel have increased by over 65% year-on-year, highlighting the effectiveness of this approach [2]