传统出版社入局制作微短剧探索“出版+”新业态，效果如何？

Core Viewpoint - The official account of Guangdong People's Publishing House announced the launch of its first premium micro-drama "Yanzhu Wall," which has received significant attention and viewership shortly after its release, indicating a successful entry into the micro-drama market [1] Group 1: Company Initiatives - "Yanzhu Wall" is produced by Guangdong People's Publishing House and is a collaboration with Tomato Novel and Haikou Yibai Fen Film and Television Culture Media Co., Ltd [1] - The project represents a strategic move for Guangdong People's Publishing House to embrace changes in the digital economy and content consumption, marking its first significant foray into the micro-drama sector [2] - The publishing house aims to transform traditional publishing content into visual media, enhancing its value proposition by integrating quality content IP, screenwriting resources, and production capabilities [2] Group 2: Market Context - The micro-drama market has seen rapid growth, with over 100,000 companies participating, including MCN agencies, traditional film and television companies, and digital content firms [2] - Traditional publishing houses have been slow to engage deeply in micro-drama production due to content review and regulatory constraints, which can limit creative expression [3] - The success of "Yanzhu Wall" is attributed to its classic themes of historical romance and power struggles, which resonate well with audiences, alongside its commitment to historical accuracy in costumes and settings [4] Group 3: Industry Trends - The micro-drama industry is still in a growth phase, with varying quality levels, presenting opportunities for traditional publishers to explore new growth points through cross-industry collaborations [4] - The adaptation of traditional literary works into micro-dramas is becoming more common, as seen with the adaptation of "Paper Smoke and Clouds" into "Ink Rhythm Rebirth," showcasing the potential for traditional content to thrive in new formats [4]