团购已成交，规则为何“悄悄改”？苏州万象天地一门店未营业先获“差评”

Core Viewpoint - The sudden change in promotional rules for a pre-sale ice cream coupon at a new shopping center in Suzhou has led to significant consumer dissatisfaction, highlighting issues of trust and contractual obligations in the retail industry [1][3]. Group 1: Consumer Reactions - Consumers expressed strong discontent after discovering that the "buy one get one free" offer was altered to a single flavor option, which they perceived as a breach of trust [1][3]. - Many consumers took to social media to voice their frustrations, emphasizing that the unilateral change in terms was a serious violation of their rights [3]. Group 2: Merchant Response - The merchant attributed the issue to a backend operational error, claiming that the promotional content was mistakenly altered and that they intended to honor the original offer [5]. - The merchant assured consumers that despite the online discrepancy, they would still fulfill the original "buy one get one free" offer for those who purchased the pre-sale coupon [5]. Group 3: Legal Perspective - Legal experts indicated that the merchant's unilateral change constituted a breach of contract, as the original promotional terms formed a binding agreement once consumers made their purchases [6]. - According to consumer protection laws, merchants are obligated to adhere to the original terms of the contract, regardless of internal errors [6][7]. Group 4: Market Implications - The incident reflects broader anxieties and contradictions within the restaurant industry, particularly in an era where online reputation can significantly impact business success [9]. - Trust and adherence to contractual agreements are crucial for long-term success in a competitive market, as consumer confidence can be easily undermined by perceived dishonesty [9].