Nan Fang Du Shi Bao·2025-12-26 11:18Core Insights - The "Shenzhen State-owned Enterprises New Media Information Release Observation List" was launched to evaluate the information dissemination of state-owned enterprises and listed companies in Shenzhen, focusing on reading volume as a key indicator of influence [3] - The November 2025 observation list includes 54 accounts, comprising 31 primary accounts of Shenzhen state-owned enterprises and 23 accounts of listed companies controlled or invested by Shenzhen state-owned assets [3] Group 1: Activity and Engagement - In November, the activity level of primary accounts significantly increased, with over 70% of accounts publishing more articles compared to the previous month [4] - Shenzhen Bus Group led with 80 articles published, an increase of 19 articles, followed by Deep Trading and Special Development Group, which increased by 19 and 16 articles respectively [4][5] - Conversely, some accounts, such as Deep Agricultural Investment, saw a decrease of 11 articles [4] Group 2: Reading Volume - Shenzhen Metro maintained the highest reading volume at 474,000+, despite a significant drop of 394,000+ from the previous month [6] - Guoxin Securities experienced a reading volume increase of 13,804, reaching 171,000+, while Shenzhen Eastern Bus ranked third with 105,000+ [6] - Nearly half of the accounts saw a decline in reading volume, with notable decreases from Shenzhen Metro, Shenzhen Energy, and Shenzhen Airport [6] Group 3: Likes and Recommendations - Shenzhen Metro, Shenzhen Bus Group, and Guoxin Securities ranked highest in likes, receiving 4,543, 2,119, and 1,085 likes respectively [7] - In terms of recommendations, Shenzhen Metro led with 1,577, followed by Shenzhen Bus Group with 1,435 [8] - Several accounts, including Shenzhen Duty-Free and Special Development Group, received very low engagement, with some accounts having zero likes or recommendations [7][8] Group 4: Listed Companies Performance - Among the 23 listed company accounts, over half experienced a decline in article output, with more than 30% reaching a low in activity [21] - Special Information topped the list with 24 articles published, an increase of 16, while China Ping An and Shenzhen Airlines saw significant drops in reading volume [22][23] - China Ping An and Shenzhen Airlines had the highest likes, but both experienced substantial declines in reading volume, indicating a potential challenge in maintaining engagement [24][26]