鸿蒙生态如何打造出境服务新体验?解决出境游"三大难"

Core Insights - The outbound tourism market in China is experiencing a strong recovery with an average annual growth rate of 44.3% by 2025 [1] - The traditional group tours are declining, with over 70% of travelers now opting for independent travel, primarily driven by the "digital natives" of Generation Z [2] Group 1: Industry Challenges - There is a significant "experience downgrade" for travelers accustomed to a highly integrated digital lifestyle in China when they travel abroad [2][3] - The outbound tourism experience is hindered by three major structural gaps: infrastructure connectivity, information exchange, and local service access [4] - The "infrastructure connectivity gap" arises from differences in network standards, complex roaming agreements, and varying levels of communication infrastructure across countries [5] - The "information exchange gap" is characterized by increased decision-making costs due to fragmented information sources and language barriers, making it difficult for travelers to navigate unfamiliar environments [7] - The "local service access gap" reflects the challenges faced by short-term visitors in establishing a digital identity to access local services, which often requires extensive setup [9][10] Group 2: Solutions Proposed by Huawei - Huawei aims to address these gaps by providing a comprehensive solution that integrates services across the entire travel experience, from pre-trip planning to post-trip sharing [11][12] - The proposed solution includes a unified service platform that aggregates travel information, visa updates, personalized itinerary suggestions, and easy booking options [14] - During the trip, Huawei's services will offer seamless connectivity, navigation, and local recommendations, enhancing the overall travel experience [15][16] - Huawei is also focusing on upgrading its core technologies and services, such as the Petal Maps and Tianji Tong app, to support global connectivity and enhance user experience [17] Group 3: Ecosystem Development - Huawei is building a collaborative ecosystem by empowering partners and developers to enhance outbound travel services, ensuring users have access to high-quality offerings [18][20] - The integration of services like Grab and Keeta into Huawei's ecosystem has significantly improved user experience, with Grab reporting an 18-fold increase in monthly orders after joining [18][19] - As of now, over 120 outbound service cards have been launched within the HarmonyOS ecosystem, covering essential travel needs such as dining, accommodation, and shopping [20] - The number of devices equipped with HarmonyOS has surpassed 32 million, indicating a substantial market opportunity for global partners [21]