绍兴苏宁希尔顿今日开业，搁置多年的商业综合体项目重启

Core Insights - The opening of the Shaoxing Suning Hilton Hotel and Apartments on December 26 marks the restart of a long-stalled commercial complex project in Shaoxing [1][2] - The project, originally acquired by Suning Real Estate Group in 2017 for a total price of 2.406 billion yuan, includes a shopping center, luxury hotel, and high-end residential units [1] - The project faced delays due to the pandemic and funding issues, leading to a decline in local property prices [1] Company Developments - Suning has restructured and secured funding, allowing the large commercial complex project to resume construction, with the hotel opening first and the shopping center planned to open in 2026 [1][2] - The introduction of CITIC Jinzi as a strategic investor has provided 4.4 billion yuan in one-time funding for the project's continuation [2] - The Shaoxing Suning Plaza is part of Suning's broader strategy to develop integrated commercial complexes, similar to projects in cities like Xuzhou and Zhenjiang [2] Market Context - Shaoxing's tourism numbers and per capita consumption levels are among the highest in Zhejiang, indicating potential for the project [2] - The rapid evolution of consumer behavior and challenges facing physical retail spaces may impact the overall performance of the commercial complex once fully operational [2]