“媒体+”新范式！2025南都“媒体+”生态探索大会举行

Core Insights - The "Media+" strategy represents a deep restructuring of the media industry based on new technological changes, rather than just content aggregation [2] - The Southern Metropolis Daily has launched several initiatives, including the "Media+ Ecological Collaboration Plan" and the "Media+ Elite Cultivation Plan," to promote a dual focus on institutional and individual content production [3][4] - The conference highlighted the importance of personal IP in media ecology, showcasing creators from various sectors who have successfully transformed their content into valuable assets [3][4] Group 1: Media+ Strategy and Initiatives - The "Media+" strategy is not merely about content addition but involves a comprehensive transformation of media and industry through technological advancements [2] - The Southern Metropolis Daily has developed a new N video client and a "Media+" creation platform, enhancing its service offerings across various sectors [2][3] - The "Media+ Elite Cultivation Plan" aims to balance institutional and individual content production, with initial participants covering diverse verticals such as culture, technology, and health [3] Group 2: Creator Insights and Trends - Personal IP is becoming a significant trend, with creators achieving substantial engagement and monetization through unique content strategies [3][5] - The conference featured insights from experts emphasizing the role of multi-modal AI in reshaping the media industry and the importance of personal connections in driving audience engagement [5][6] - Data indicates that 87% of users now access news through short videos, marking a shift in how media is consumed and the need for media to adapt to these trends [6] Group 3: Future Directions and Innovations - The Southern Metropolis Daily is committed to deepening its "Media+" exploration, focusing on user engagement and the cultivation of personal IP [7] - The integration of AI technologies is seen as a key enabler for news production and urban governance, with ongoing projects demonstrating innovative applications [7] - The conference also included the third China Smart Media Marketing Conference, showcasing the importance of AI in marketing and media strategies for the next generation [8][9]