陈晓波接手销售体系 福特中国能否扭转颓势？

Core Viewpoint - Ford China is facing significant challenges, with a market share of only 1.6% and annual sales of 442,000 vehicles in 2024, representing a decline of approximately two-thirds from its peak in 2016 [1][2] Group 1: Market Performance - Ford China's market share is projected to be 1.6% in 2024, with total sales expected to reach 442,000 vehicles [1][2] - This sales figure marks a decline of about 66.67% compared to the peak sales in 2016 [1][2] Group 2: Product Issues - A trust crisis has emerged due to product issues, highlighted by collective complaints from hundreds of Mondeo owners regarding the 2022 to 2025 models [1][2] - Complaints include frequent system lag in the vehicle's infotainment system and difficulties in adjusting air conditioning and other functions due to the lack of physical buttons, raising safety concerns [1][2] Group 3: Strategic Response - In response to these challenges, Ford is integrating the sales and service networks of its two joint ventures and implementing the "One Ford" strategy [1][2] - This strategy aims to enable channel sharing among key models such as Edge, Mondeo, and Explorer, which is expected to reduce costs related to store establishment, personnel, and operations [1][2] - A new unified sales service company has been established, led by Chen Xiaobo, who is known for his marketing expertise, though it remains to be seen if he can successfully navigate Ford China out of its current difficulties [1][2]