2025年，203家化妆品工厂“消失”

Core Insights - The cosmetics industry is experiencing an intensified wave of factory closures, with at least 203 companies having canceled their production licenses in 2025, marking a significant increase in the trend of closures [2][7] - A notable trend is that 93% of these closures are voluntary, indicating a strategic withdrawal from the market rather than forced exits [2][13] Group 1: Industry Overview - The number of companies canceling their licenses has been on a continuous rise over the past three years, with 150 closures in 2023 and 185 in 2024, reflecting a sustained double-digit growth rate [7] - The closures are concentrated in 15 provinces, with Guangdong leading at 105 closures, accounting for 51.7% of the total, followed by Shandong with 37 closures [8][11] Group 2: Company Characteristics - Companies established between 2010 and 2019 represent the majority of closures, totaling 115, which is 56.7% of the total [11] - A significant number of closures involve small and micro enterprises, with 98 companies having registered capital between 1 million and 5 million yuan, and 36 companies with capital of 500,000 yuan or less, making up over 88% of the total [12] Group 3: Reasons for Closure - The primary reason for the closures is the inability of small and micro enterprises to withstand market pressures, leading to a significant number of voluntary withdrawals [13][16] - The market has shifted from "incremental expansion" to "stock competition," intensifying the competition among factories as they vie for limited orders [17] Group 4: Market Dynamics - The industry is witnessing a price war as some factories lower prices to secure orders, while others are diversifying their services to include brand consulting and sales channel planning [19] - The shift in order structure, with an increase in white-label orders, is forcing factories to adjust their production capacities and find a balance between large-scale production and flexible customization [19]