ARCHOSAUR GAMES(HK:09990) Zhong Guo Xin Wen Wang·2025-12-26 12:28Core Insights - The article discusses the advancement of Chinese cultural exports, particularly through the gaming industry, as it enters a new phase of "quality and efficiency improvement" under the "14th Five-Year Plan" [1] Group 1: Cultural Integration and Innovation - The company, Zulong Entertainment, exemplifies the integration of cultural confidence and technological innovation in its gaming products, creating a strong cultural export portfolio [2] - The flagship product, "In the Name of the Shining," has generated over 2 billion yuan in global revenue, showcasing the successful blend of traditional Chinese aesthetics with modern lifestyles [2] - The use of AI-driven NPCs, such as "Litchi Meow," enhances user interaction and serves as a digital ambassador for Chinese culture, facilitating a deeper cultural resonance with global players [2] Group 2: Market Strategy and Localization - The game "Dragon Tribe: Cassel's Gate" demonstrates the company's ability to adapt IPs for local markets, achieving a top-three position in the iOS free game chart in Thailand shortly after launch [3] - Zulong Entertainment employs a "localized expression + global gameplay" strategy, planning to expand into markets like Korea, Japan, and Europe while tailoring content to regional characteristics [3][5] - The company rejects a one-size-fits-all approach, instead opting for localized adjustments based on cultural customs and player preferences in different regions [5] Group 3: Technological Empowerment - The company has established a robust global research and operational system, leveraging advanced technologies to enhance game experiences and cultural dissemination [4] - By utilizing cutting-edge technologies, such as Unreal Engine, Zulong Entertainment delivers high-quality digital representations of traditional aesthetics, allowing overseas players to appreciate the nuances of Eastern beauty [4] - The intelligent character "Norma," developed using DeepSeek technology, adapts dialogues based on players' cultural backgrounds, facilitating a personalized cultural experience [4] Group 4: Future Directions and Cultural Confidence - Zulong Entertainment's practices highlight the commercial value of integrating culture and technology, guiding the future direction of the Chinese gaming industry [6] - The company aims to deepen its strategy of "quality, multi-category, integrated research and operations, and globalization," exploring innovative ways to combine intangible cultural heritage with gaming [6] - As more Chinese gaming companies embrace cultural roots and technological advancements, the global influence of Chinese culture is expected to grow significantly, contributing to the broader goals of cultural confidence outlined in the "14th Five-Year Plan" [6]