明确负面清单！中央网信办规范网络名人账号行为管理

Core Viewpoint - The Central Cyberspace Administration of China has issued a notification to regulate the behavior of internet celebrity accounts, aiming to prevent negative impacts from inappropriate online conduct [1] Summary by Categories Regulatory Framework - A negative list of behaviors for internet celebrity accounts has been established, which includes the dissemination of vulgar content, promotion of undesirable values, and the creation of negative personas [1] - The notification emphasizes the need for online platforms to implement legal requirements and strengthen community rules and user agreements regarding the management of internet celebrity accounts [1] Specific Prohibited Behaviors - The negative list includes actions such as spreading false information, distorting policies and public events, inciting group conflicts, and engaging in unqualified operations [1] - Additional prohibited activities involve organizing confrontations, soliciting negative information, and covertly engaging in illegal activities [1] Responsibilities of Online Platforms - Online platforms are required to strictly adhere to the negative list and enhance their management of information published by internet celebrity accounts, including live interactions and topic discussions [1] - The notification calls for guiding internet celebrity account operators to use their influence responsibly and to regulate their online behavior [1]