跨年仪式感拉满 明日将迎首波出游高峰

Core Insights - The travel market is experiencing a surge in bookings as the New Year holiday approaches, with many travelers opting for early trips to avoid congestion and take advantage of cost savings [1][2] Group 1: Travel Trends - Many travelers are adopting a "take 3 days off for 8 days of vacation" strategy, with December 27 being a popular departure date to kick off the New Year celebrations [2] - The average ticket price for flights on December 27 is nearly 100 yuan cheaper than on December 31, indicating a financial incentive for early travel [2] - Popular destinations for early travelers include Harbin, Sanya, and various major cities like Beijing and Guangzhou, with a notable interest in "ice and snow" and "winter escape" themes [2][3] Group 2: Outbound Travel - Major cities such as Shanghai, Beijing, and Guangzhou are key departure points for outbound travel, with travelers heading to destinations like Bangkok and Singapore [3] - The increase in long-haul outbound travel is supported by long holidays and visa-free policies, making travel more accessible [3] Group 3: New Year Celebrations - Popular locations for New Year celebrations include Changsha, Xi'an, and Chongqing, with hotel bookings in these areas seeing significant year-on-year growth [4] - The trend of experiential consumption is highlighted by the popularity of urban landmarks and the demand for combined packages that include activities and accommodations [4] - The "Ice and Snow World" in Harbin has become a top destination for New Year celebrations, with ticket sales increasing over fourfold compared to last year [4] Group 4: Emerging Destinations - Beihai's Weizhou Island has emerged as a surprising top destination for New Year celebrations, surpassing many theme parks in popularity [5] - Other attractions like the "Only Henan. Drama City" in Zhengzhou also saw significant increases in ticket sales, reflecting a broader trend of rising interest in diverse entertainment options [6]