Xin Lang Cai Jing·2025-12-26 12:55Core Viewpoint - The 2026 Beijing Family Gardening Carnival aims to enhance the festive atmosphere and meet the diverse floral consumption needs of citizens through a series of promotional activities and collaborations among various market entities [3][4]. Group 1: Event Overview - The carnival will feature a variety of floral exhibitions and sales activities across multiple districts, including Fengtai, Changping, and Tongzhou, showcasing the integration of floral gardening with cultural customs [3][4]. - Online platforms like JD.com and Meituan will create themed sections to promote floral products nationwide, offering discounts and special promotions during key holiday periods [4][5]. Group 2: Consumer Engagement Strategies - Supermarkets will establish dedicated floral sections, providing affordable floral products and interactive experiences, such as flash flower arrangements and floral art experiences [5][6]. - The event will focus on enhancing the floral consumption environment by creating new consumption scenarios that integrate floral products with commercial and cultural tourism [6][7]. Group 3: Digital and Cultural Integration - The initiative will leverage digital trends by promoting the integration of floral consumption with live e-commerce and instant retail, creating a modern service system for floral products [6][7]. - There will be an emphasis on cultural enrichment, aiming to combine floral products with Beijing's rich historical and cultural resources to enhance the quality and value of floral consumption [7]. Group 4: Community Involvement - The program will encourage community engagement through local flower markets and exhibitions, making floral gardening accessible to households and enhancing the quality of life for residents [7].