“巨型吊牌防退货” 是一个“上策”

Core Viewpoint - The introduction of oversized tags by merchants is a strategic response to high return rates in the e-commerce fashion industry, particularly for women's clothing, where return rates can reach 50% to 60%, and even 80% for live-streamed sales [1] Group 1: Return Rates and Consumer Behavior - E-commerce women's clothing has a return rate of 50% to 60%, with live-streaming sales seeing rates over 80% [1] - Many returns are not due to quality issues but rather consumers taking advantage of return policies, leading to the practice of "sheep shearing" by wearing items briefly before returning them [1] - The convenience of return policies encourages impulsive buying, as consumers feel they can "try before they buy" [1] Group 2: Merchant Strategies and Market Dynamics - Merchants are advocating for higher return thresholds to reduce the frequency of returns, which they perceive as a burden [2] - A blanket increase in return thresholds may suppress consumer purchasing behavior, leading to overall market losses [3] - The introduction of large tags serves to differentiate between genuine returns and those made for opportunistic reasons, thus protecting both consumer interests and merchant profits [3] Group 3: Innovative Solutions and Market Evolution - The oversized tag concept is presented as a market innovation that balances the interests of consumers and merchants [3] - The example of counterfeit prevention in the electrical wire market illustrates how market dynamics can lead to creative solutions that address existing challenges [4] - Respecting market laws and allowing for innovative practices can lead to the development of new mechanisms to address temporary market deficiencies [4]