包头市创新方式开辟促消费新路径

Core Insights - The "Cross-Year Consumption · Discount in Deer City" campaign was officially launched in Baotou City on December 26, aiming to stimulate the consumption market at the end of the year and beginning of the next [1][2] - The campaign features an innovative "1+10+N" comprehensive system that integrates resources from various sectors including industry, agriculture, technology, culture, tourism, sports, and elderly care, breaking down industry boundaries [1] Group 1: Campaign Highlights - The campaign's standout feature is "boundaryless integration," moving beyond traditional commercial consumption promotion to weave elements from multiple sectors into a consumption network [1] - In the industrial sector, Baotou's Ministry of Industry and Information Technology opened "transparent factories," allowing citizens to visit production lines of companies like Yili and Yanjing Snow Deer, creating a closed loop of industrial tourism and direct product purchase [1] - In agriculture, local agricultural and pastoral departments organized "field direct purchases" and "New Year goods fairs," promoting high-quality agricultural products from rural areas to urban markets [1] Group 2: Policy and Experience Integration - Baotou City allocated 21 million yuan in fiscal funds to distribute consumption vouchers and introduced an innovative "voucher reuse" mechanism, allowing consumers to enjoy secondary discounts with tickets from concerts or sports events at designated merchants [2] - Financial institutions launched multi-scenario payment discounts and consumer credit benefits, enhancing payment convenience, particularly at Donghe International Airport, which is developing a payment service demonstration area for overseas guests [2] - The campaign targets all age groups, featuring events like esports competitions and family-friendly activities, with special services for the elderly, including "warm short-term care" and free trial stays in collaboration with elderly care institutions [2] Group 3: Overall Objectives - The consumption season will span New Year's Day, the Spring Festival, and winter vacation, aiming to create a consumption promotion ecosystem through multi-industry collaboration, policy integration, and broad demographic coverage [2] - Baotou City is exploring a new path for consumption promotion that stimulates domestic demand potential through deep integration and enhances residents' happiness through precise services [2]