ZACKS·2025-12-26 18:11Core Insights - Target Corporation (TGT) and Costco Wholesale Corporation (COST) are leading players in the U.S. discount retail sector, catering to value-conscious consumers [1][2] - Target has a market capitalization of approximately $45 billion, while Costco's market capitalization is around $380 billion [1][2] - Both companies are adapting to a changing consumer landscape characterized by shifting spending priorities and increased competition [3] Target Corporation (TGT) - Target is focusing on improving margins and reaccelerating discretionary demand after facing margin pressures due to excess inventory and weaker demand [4][10] - Digital comparable sales for Target increased by 2.4% in Q3 of fiscal 2025, with same-day delivery services seeing a growth of over 35% [5] - Target Plus experienced nearly 50% growth in gross merchandise value, indicating successful expansion of third-party offerings [6] - The company is leveraging AI technology to enhance customer experience through a conversational shopping platform integrated with ChatGPT [7] - Target plans to increase capital expenditure by 25% to $5 billion in fiscal 2026 to support store remodels and fulfillment enhancements [8] - The company narrowed its full-year adjusted EPS outlook to $7.00-$8.00, down from a previous range of $7.00-$9.00 due to cautious consumer behavior [11] Costco Wholesale Corporation (COST) - Costco's membership-based model provides a steady revenue stream through recurring membership fees, which supports strong customer loyalty [12] - Digital comparable sales at Costco rose over 20%, driven by increased website traffic and app engagement [14] - The company has implemented operational efficiencies, including pre-scan technology and AI-driven pharmacy inventory systems, to enhance productivity [15] - Costco's merchandising strategy balances essential products with unique items, driving foot traffic and additional spending [13] - The consensus estimate for Costco's current fiscal-year sales and EPS suggests year-over-year increases of 7.5% and 11.7%, respectively [21] Comparative Analysis - Over the past year, Target's shares have declined by 28.8%, while Costco's shares have decreased by 7.1% [23] - Target is trading at a forward price-to-sales (P/S) multiple of 0.41, below its three-year median of 0.57, whereas Costco's forward P/S multiple is 1.28, below its median of 1.33 [25] - Costco is viewed as the stronger investment option due to its resilient business model and operational efficiency, while Target faces challenges with traffic and margin pressures [27][28]