在相关规定中增设“老年消费者特殊保护”条款

Core Viewpoint - A targeted exploitation of the elderly population is occurring, with various fraudulent health products and services being marketed to them, leading to significant financial losses and diminished security for this demographic [1] Regulatory Actions - In May 2025, the National Market Supervision Administration will launch a nationwide campaign to combat false advertising of drugs and health products aimed at the elderly, focusing on exaggerated claims and fraudulent sales practices [1] Legal Framework - The legal implications of misleading advertisements can involve civil, administrative, and criminal liabilities, with potential penalties including contract rescission and triple compensation for fraud [1] - Current laws do not adequately address the exploitation of the elderly's vulnerable position, and there is a need for increased penalties for violations targeting this demographic [1][2] Challenges in Enforcement - The imbalance between the costs of illegal activities and the penalties imposed is a significant issue, as many small operations find the risks of fines or license revocation insufficient to deter them [1] - The rapid evolution of technology and marketing methods complicates regulatory efforts, as fraudsters adapt quickly to exploit regulatory gaps [1] Recommendations for Improvement - A multi-faceted governance approach combining technology, law, and social initiatives is necessary to effectively combat fraudulent practices targeting the elderly [1] - Legislative measures should include specific provisions for the protection of elderly consumers, enhancing penalties for deceptive practices that exploit their trust [2] Community and Family Involvement - Building emotional support systems for the elderly through family and community engagement is crucial, with a focus on monitoring high-risk individuals and integrating fraud prevention into community services [2] - Industry associations should establish a blacklist system for fraudulent actors in the health product and live-streaming sectors to prevent their participation in the market [2]