“剩菜都不舍得倒，却成箱地购买保健品”

Core Viewpoint - The article highlights the exploitation of elderly consumers by unscrupulous marketers who use deceptive advertising tactics to sell ineffective health products, leading to significant financial losses for seniors and their families [1][2] Group 1: Marketing Tactics - Marketers often employ high-pressure sales tactics, such as claiming limited stock availability, to induce impulsive purchases among elderly consumers [1] - Products marketed to seniors include various health supplements that claim to treat a wide range of ailments, often lacking proper certification or efficacy [1] - The marketing strategy typically involves building a community through social media and private groups, followed by live presentations that promote products under the guise of health education [1] Group 2: Consumer Behavior - Many elderly individuals are easily swayed by persuasive sales pitches, often prioritizing trust in sales personnel over evidence from official sources [1] - Family members express frustration and helplessness as elderly relatives frequently spend large sums on these products, sometimes leading to health issues due to the stress of financial disputes [1] - The article notes that elderly consumers often believe in the efficacy of these products despite the lack of regulatory approval, leading to a cycle of dependency on misleading health claims [1][2] Group 3: Regulatory Concerns - There is a lack of enforcement against fraudulent health product sales, with calls for increased regulatory action to protect vulnerable populations [2] - Many products purchased by elderly consumers do not meet the necessary regulatory standards, such as lacking the required approval numbers for health supplements [1]