各种夸大功效的“养老神器”瞄准老年人钱包

Core Viewpoint - The increasing elderly population in China, projected to exceed 310 million by the end of 2024, has led to a growing market for elder care products, but it has also attracted fraudulent activities targeting this demographic through misleading advertising and consumption traps [1] Group 1: Elderly Population and Market Dynamics - By the end of 2024, the elderly population aged 60 and above in China is expected to surpass 310 million, accounting for 22% of the total population [1] - The expansion of the elderly consumer market has resulted in a rise in fraudulent products and services aimed at this demographic, exploiting their limited information access and urgent health needs [1] Group 2: Examples of Fraudulent Practices - A case in Guangdong highlighted an elderly woman purchasing a "health silver comb" for 888 yuan, influenced by exaggerated claims of its health benefits during a live-stream promotion [1] - In Jiangsu, an elderly couple was misled into acquiring a water purifier under the pretense of a free giveaway, only to face unexpected installation fees totaling over 3000 yuan [2] - A cancer patient in Guangdong spent nearly 10,000 yuan on a "red infrared therapy device" based on false claims of its efficacy, which ultimately hindered his access to proper medical treatment [4] Group 3: Marketing Tactics Targeting the Elderly - The marketing strategies employed by fraudsters are designed to exploit the psychological vulnerabilities of the elderly, such as their desire for health and companionship [5] - Tactics include offering free gifts and engaging in friendly conversations to build trust before promoting questionable health products, often backed by misleading claims of scientific authority [5] - The urgency created by limited-time offers and the presence of "testimonials" from supposed beneficiaries further manipulate elderly consumers into making impulsive purchases [5]