“龙江好物”冰雪季系列直播电商活动在哈启动

Core Viewpoint - The "Longjiang Good Products" winter series live e-commerce event has been launched in Harbin, aiming to promote local products and enhance e-commerce activities in Heilongjiang Province until February 2026 [1] Group 1: Event Overview - The event is themed "Buy 'Longjiang Good Products', Taste 'Longjiang Flavors'" and will run through the peak ice and snow tourism season and the key period for New Year goods [1] - It is co-hosted by multiple government departments, including the Heilongjiang Provincial Department of Commerce and the Provincial Internet Information Office, with support from major e-commerce platforms like JD.com, Douyin, and Meituan [1] Group 2: Policy Support - The launch included the introduction of the "Several Policy Measures for Promoting High-Quality Development of E-commerce in Heilongjiang Province," which consists of six major areas and twenty specific measures [1] - Among these measures, ten are focused on financial support, covering various aspects such as e-commerce entity cultivation, platform upgrades, cross-border e-commerce, and logistics [1] Group 3: Event Structure - The event is divided into four main sections: product promotion and sales connection, ice and snow-themed live broadcasts, New Year festival promotions, and an e-commerce public lecture series for skill training [1] - The product promotion aims to connect local specialty products like "Black Soil Quality Products" and "Nine Treasures and Eighteen Products" with the market [1]