分期商城“购物套现” 持牌消金再临合规挑战

Core Viewpoint - The pricing strategy of installment shopping platforms, particularly regarding the high premiums on products, raises concerns about consumer financing practices and the sustainability of such business models [1][2][9] Group 1: Pricing Discrepancies - The price of the iPhone 17 Pro 1TB on the installment platform is significantly higher than on major e-commerce sites, with a premium of 45% compared to official flagship store prices [3] - The total cost for a 12-month installment plan on the platform can exceed 45% annualized interest rate when compared to market prices [3][6] - Similar discrepancies are observed in other products, indicating a consistent pattern of high pricing across the platform [3][7] Group 2: Business Model and Risks - The high premium pricing is seen as a mechanism to cover financial costs, including risk premiums for low-credit consumers, effectively embedding credit risk into product prices [6][9] - The business model relies on a customer base with poor credit quality, leading to higher default risks and increased complaint rates [5][9] - The model is compared to previous "rent-to-own" schemes, where products serve as a facade for high-interest loans rather than genuine consumer purchases [2][4] Group 3: Regulatory and Compliance Issues - There are indications that the platform's practices may violate regulatory standards, as it has previously been involved in disputes regarding lending practices without proper financial qualifications [8] - Consumer protection agencies have expressed concerns over the high complaint rates associated with the platform, leading to some financial companies terminating their partnerships [5][9] - The sustainability of the business model is questioned, as it primarily targets consumers who cannot access traditional credit, limiting the potential for growth [9]