政策红利加码，长沙楼市逐步企稳回暖

Core Viewpoint - Changsha's real estate market is experiencing a revival due to a series of new policies aimed at stabilizing land prices, housing prices, and market expectations, effectively activating housing demand [2][3][8] Policy Initiatives - The "old-for-new" subsidy program allows homeowners to receive a 1% subsidy on the total price of new homes, with a maximum of 30,000 yuan per unit if they sell their existing home and purchase a new one within a year [3] - The housing provident fund policies have been optimized, increasing loan limits for families with multiple children by 20% to 30%, with maximum loan amounts reaching 960,000 yuan for two-child families and 1,040,000 yuan for three-child families [4] - New regulations allow families with multiple children to reduce the count of existing homes when applying for housing provident fund loans, effectively lowering the barriers for home purchases [4] Market Activity - The real estate market in Changsha is showing signs of recovery, with significant increases in sales for desirable properties, leading to a notable rise in market activity [5][6] - As of November, the average absorption rate for new projects in Changsha's five districts reached 78%, an 11 percentage point increase from the previous year, indicating strong demand [5] - Specific projects, such as the new launch in Yuhua District, achieved a 95% sales rate on the first day, demonstrating robust market interest [5][6] Market Outlook - The market is expected to continue a trend of "stability with growth and increasing differentiation," driven by ongoing policy support and a rational return of demand [7] - Upcoming luxury projects in central Changsha are anticipated to trigger a new wave of high-end property purchases, supported by favorable policies and urban development [7] - The overall market dynamics reflect a shift in buyer preferences from basic housing needs to a desire for higher-quality living environments [8]