专访佟欧福：电动时代汽车行业突破需系统性革新

Core Insights - The article emphasizes the strategic opportunities presented by China's 14th Five-Year Plan, particularly in the automotive industry, which is undergoing a significant transformation towards electrification, connectivity, and intelligence [3][5] - Mercedes-Benz is committed to integrating high standards in technology and innovation to align with China's rapid development and customer expectations [5][10] Industry Overview - The 14th Five-Year Plan outlines five core strategies: building a modern industrial system, technological self-reliance, expanding domestic demand, green transformation, and high-level openness, which provide a clear path for the automotive industry's high-quality leap [3] - The automotive industry in China is expected to produce and sell over 31 million vehicles in 2024, marking a historical high and maintaining its position as the world's largest market for 16 consecutive years [6] Company Strategy - Mercedes-Benz has invested over 100 billion RMB in China over the past decade and plans to continue enhancing its local R&D capabilities, with a focus on high-performance electric vehicles [5][9] - The company aims to launch over 40 new models globally by 2027, including 7 models exclusive to the Chinese market, reflecting its commitment to meeting local consumer demands [8][9] Technological Innovation - Mercedes-Benz is focusing on systematic technological innovation to address challenges in high-performance electric vehicles, particularly in thermal management and maintaining performance under high-load conditions [7][8] - Collaborations with local tech companies like ByteDance and Momenta are part of Mercedes-Benz's strategy to accelerate innovation and adapt to the Chinese market [9] Market Positioning - The company recognizes the competitive landscape in China and aims to balance high-performance technology with cost-effectiveness to meet the expectations of discerning Chinese consumers [8][9] - Mercedes-Benz's long-term commitment to the Chinese market is evident in its ongoing investments and the establishment of strong partnerships, which are crucial for sustaining growth and customer satisfaction [10]