团播2.0：他们把剧院搬上直播间

Core Viewpoint - The transformation of traditional performing arts through live streaming has significantly increased audience engagement and revenue for the Shaanxi Song and Dance Theatre, demonstrating the potential of the "group broadcast" model in the performing arts industry [1][2][7]. Group 1: Live Streaming Impact - The live streaming event on October 13, 2025, achieved 5.43 million exposures, ten times the annual offline audience of the theatre [1]. - Following the introduction of live streaming, offline performances at the theatre increased by 10% [1][7]. - The initial challenges faced by performers included adapting to the camera and overcoming technical difficulties, which highlighted the need for a shift in content delivery [3][4]. Group 2: Professionalization of Group Broadcast - The Shaanxi Song and Dance Theatre has evolved from initial resistance to live streaming to establishing a professional team and a stable performance rhythm within a year [2]. - The theatre's live streaming team was formed internally, with members acquiring multiple skills to enhance the quality of broadcasts [5][6]. - The introduction of a "武侠舞蹈风格" (martial arts dance style) and the integration of popular music into performances have made the content more appealing to online audiences [4][6]. Group 3: Cultural and Economic Transformation - The live streaming model has created a new ecosystem where online and offline audiences interact, leading to a dual flow of viewers [7]. - The theatre's revenue model has diversified, with income now coming from various sources, including platform support and ticket sales, reflecting a shift in consumer behavior [7][8]. - The overall market for online performances in China reached 209.5 billion yuan in 2023, indicating significant growth in the industry [8].