2025年动画电影总票房创新高 产业链全面崛起

Core Insights - The animation sector in China's film market is projected to be the most outstanding performer by 2025, with cumulative box office revenue reaching approximately 25.1 billion yuan, accounting for about 49% of the total annual box office, marking the highest levels in history [2][3] - The growth of the animation industry is supported by advancements in technology, improved production quality, and expanded commercialization, alongside favorable policies and a relatively loose capital environment [2][6] - The success of animated films has led to a significant increase in related enterprises, with over 8.64 million animation-related companies existing by the end of 2025, reflecting a stable and growing industry [6] Animation Breakthrough - In 2025, eight domestic films surpassed 100 million yuan in box office and received ratings above 7.5 on Douban, three of which are animated films, indicating a comprehensive breakout in both box office and critical reception [2][4] - The IP strength of animated films has improved, with sequels like "Nezha 2" and "Zootopia 2" benefiting from their predecessors' popularity, while "Wang Wang Mountain Little Monster" achieved record box office for 2D animation in China [4][5] Audience Demographics - Animated films are shedding the "child-centric" label, appealing to a broader audience across various age groups, with significant viewership in lower-tier cities [5] - "Zootopia 2" attracted the highest percentage of female viewers and younger audiences, while "Nezha 2" performed well among older demographics, showcasing the films' diverse appeal [5] Industry Upgrade - The success of animated films has instilled confidence in the industry, leading to a continuous increase in animation-related enterprises, with significant annual growth in new companies [6] - Animation is perceived as more stable compared to live-action films, with lower risks associated with production and a more diverse monetization strategy, including IP licensing and derivative products [6][7] AI Integration - The rise of AI technology has enhanced the production quality and efficiency of animated films, reducing costs and enabling the emergence of new formats like AI-generated animated series [7][8] - AI advancements have significantly lowered production costs for animated content, with costs dropping to below 1,000 yuan per minute, while also shortening production cycles [8]