“村播妇联”与“她乡好货”同频共振

Core Insights - The "She Entrepreneurship Program - 'She Country Good Goods'" is a public welfare training initiative launched by the China Women's Development Foundation and Walmart (China), aimed at empowering rural women in Yunnan Province by enhancing their skills and practical knowledge [1][4] Group 1: Training and Practical Application - The program emphasizes practical training rather than theoretical lectures, focusing on skills such as live streaming techniques, video shooting, and the use of AI tools to effectively sell products [2] - Over 200 participants from 16 prefectures in Yunnan underwent intensive training, transitioning from novices to knowledgeable "new farmers" who understand both products and operations [2] Group 2: Storytelling and Community Engagement - Graduates of the program formed "Live Streaming Volunteer Service Teams" to promote local products through engaging storytelling and cultural presentations, enhancing the authenticity of their broadcasts [3] - The live streams have garnered significant viewer engagement, with comments supporting local products and interactions exceeding a thousand [3] Group 3: Systemic Empowerment and Future Outlook - The program aims to activate the intrinsic motivation of rural women through a multi-dimensional approach that combines training, practical experience, and resource integration [4] - The establishment of 133 "Village Broadcasting Women's Federations" in Yunnan has created a supportive network for women's digital entrepreneurship, with plans to further promote rural women's participation in the digital economy [4]