征集“在上海过年的100个理由” 嗨动上海迎新季启动 文旅商体展深度融合迈入新阶段

Group 1 - The core theme of the "Hi Shanghai New Year Season" is to highlight "100 reasons to celebrate the New Year in Shanghai," aiming to enhance the city's festive appeal and content co-creation for both domestic and international visitors [1] - The event will kick off a year-long communication and collection campaign, focusing on integrating cultural, tourism, and commercial exhibitions into a new phase of development [1] - The event aims to transform "Chinese New Year" into a "global festival," inviting global visitors to feel at home in Shanghai, with various activities planned to showcase the city's charm [1] Group 2 - During the "Hi Shanghai New Year Season," the Jiading District will offer a unique experience with the "New Year First Run," featuring the 2026 Shanghai Jiading Half Marathon at the Shanghai International Circuit, attracting 17,000 runners [2] - The Shanghai Newspaper Group is set to undergo significant transformation in 2025, focusing on creating a lightweight product matrix for targeted scene-specific publications and launching the "Sui Shen Hi" service platform for cultural tourism and commercial exhibitions [2] - The "Hi Shanghai New Year Season" activities will be accessible through the "Sui Shen Hi" platform, providing a one-stop service for event registration, information queries, and benefits for both residents and tourists [2]