GYBYS(SH:600332) Nan Fang Nong Cun Bao·2025-12-27 01:04Core Viewpoint - The opening of the "Farm Garden Feast" fresh vegetable hotpot restaurant in Guangzhou represents a significant upgrade and transformation of a 30-year-old dining brand, focusing on green, healthy, and fashionable dining experiences while promoting local agricultural products [4][10][11]. Group 1: Restaurant Overview - The "Farm Garden Feast" restaurant officially opened on December 26, 2023, and is a rebranding of a hotpot restaurant established in 1993 by the Guangzhou Vegetable Science Research Institute [4][9]. - The restaurant emphasizes the use of high-quality free-range ecological chicken and specialty vegetables, aiming to bridge the gap between agricultural brands and consumers [11][12]. - The restaurant serves as a platform for showcasing unique agricultural products and aims to connect farm produce directly to consumers [15][16]. Group 2: Strategic Partnerships and Goals - The restaurant's opening was attended by representatives from various agricultural and health organizations, indicating strong support from the local agricultural sector [5][7]. - The establishment of the restaurant is part of a broader strategy by Guangzhou Pharmaceutical Group to deepen its involvement in the agricultural sector and the health industry [21][22]. - The restaurant aims to enhance food safety, strengthen brand building, and improve the dining experience for consumers [23][25]. Group 3: Supply Chain and Product Sourcing - All ingredients used in the restaurant are sourced from standardized planting demonstration bases, ensuring traceability from farm to table [30][32]. - The restaurant collaborates with several authoritative institutions to ensure high-quality agricultural products are offered, showcasing over 30 types of specialty vegetables at its opening [29][31]. - The initiative is part of a commitment to innovate and integrate agriculture with the dining industry, aiming to create a significant agricultural technology brand [36][38].