千年巴渝味掀起粤新风，重庆城口老腊肉即将亮相广州

Core Viewpoint - The article highlights the promotion of Chengkou cured meat, a traditional product from the Qinba Mountain area, as it prepares to enter the Guangdong market, showcasing its unique flavors and cultural heritage while aiming for modernization and broader market integration [1][50]. Group 1: Product Overview - Chengkou cured meat, a product of "China's Time-Honored Brand," has an annual production exceeding 12,000 tons and an industry value surpassing 3 billion yuan [6]. - The cured meat is not only a pillar industry for local rural revitalization but also a representative culinary symbol of Chongqing [6][7]. - The product will be featured in Guangzhou during the "Consumption Assistance New Spring Action" event, aiming to connect the mountainous region with the Bay Area [9][10]. Group 2: Unique Production Environment - The flavor of Chengkou cured meat is rooted in its unique ecological environment, located in a national nature reserve with a forest coverage rate of 72.8%, earning it the title of "China's Natural Oxygen Bar" [14][15]. - The pigs used for the highest quality "black label" cured meat are raised in mountainous areas above 1,200 meters for over 10 months, contributing to the meat's firm texture and distinctive flavor [18][20]. Group 3: Traditional Craftsmanship - The traditional production technique of Chengkou cured meat has been recognized as an intangible cultural heritage of Chongqing, emphasizing the importance of slow and meticulous craftsmanship [22][23]. - A top-quality black label cured meat undergoes a 90-day traditional drying process, allowing the meat to absorb the aroma of fruit wood while losing moisture gradually [24][25]. Group 4: Modernization and Market Expansion - Chengkou has initiated a modernization transformation of the cured meat industry through a systematic industrial approach, including establishing a full supply chain traceability system and introducing intelligent production lines [34][36]. - The product range has diversified from whole cured meat to include packaged snacks, sausages, and sauces, adapting to modern consumer preferences [38]. - Collaborations with regions like Guangdong's Zhongshan Huangpu Town have been established to explore market synergies and enhance the brand's reach beyond local flavors [39][40]. Group 5: Brand Promotion and Cultural Integration - The upcoming event in Guangzhou marks a new phase in the brand promotion of Chengkou cured meat, utilizing innovative formats such as themed promotion meetings and immersive experiences [42][43]. - The initiative aims to present Chengkou not just as a single product but as a flagship brand representing various local specialties, including mountain chicken and traditional Chinese medicinal herbs [45][48]. - The journey of Chengkou cured meat from rural kitchens to urban dining tables symbolizes the traditional industry's adaptation to modern market opportunities and the pursuit of brand elevation [49][50].