广东外经贸大厦裙楼户外广告位置4年10个月使用权争夺激烈

Core Insights - The outdoor advertising rights for the Guangdong Foreign Trade and Economic Building were auctioned, with the final bid reaching 104.835 million yuan, significantly exceeding the starting price of 14.935 million yuan, marking a record high for outdoor advertising rights in Guangzhou [2][3] - The auction reflects the potential of premium outdoor advertising spaces in Guangzhou's core business districts, driven by government policies aimed at revitalizing the industry and enhancing urban space quality [2][3] Industry Developments - Guangzhou's urban management has implemented policies to stimulate innovation in the outdoor advertising sector, releasing 37 premium locations and 699 advertising boards in key areas such as the Guangzhou Tower and Baiyun Airport this year [3] - The competitive bidding for the advertising rights indicates a strong market interest and confidence in the outdoor advertising sector, particularly in high-traffic areas like the Tianhe core district [3] Company Strategies - Phoenix Media won the auction, emphasizing Guangzhou's strategic importance alongside Beijing and Shanghai, and highlighting the city's economic resilience as a reason for their investment during a downturn in the industry [3] - The successful bid is expected to enhance the commercial value of the Guangdong Foreign Trade and Economic Building, with plans for further improvements to the building's visual appeal and advertising capabilities [3]