冰雪装备市场迎来消费旺季

Group 1 - The ice and snow sports market is experiencing a peak season as temperatures drop across the country, leading to increased sales of ice and snow equipment [1] - Sales of ski clothing have seen a year-on-year increase of over 50%, while overall sales of ski equipment have grown by more than 30% since the start of the ski season [1] - Domestic brands are performing particularly well, with some ski clothing sales increasing by over 60% and certain helmet and protective gear brands seeing a 100% increase in sales [1] Group 2 - The trend of ice and snow sports is shifting from a niche hobby to a more mainstream activity, with families, young people, and urban white-collar workers increasingly willing to spend on ice and snow equipment [2] - Rental services for ski equipment are becoming popular, especially for first-time skiers or occasional participants, with over 100 rental shops in Zhangjiakou providing more than 70,000 rental items [2] - The rise of domestic ice and snow equipment brands, which are competitive in performance, design, and price, is enhancing the appeal of the rental model [2] Group 3 - The Chinese ice and snow equipment industry is rapidly growing, with innovative products incorporating aerospace materials and energy-saving technologies emerging from research to market [3] - A comprehensive product system covering 15 categories of ice and snow equipment has been established, achieving full industry chain coverage from personal gear to venue facilities [3] - The ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, indicating a robust growth trajectory for the ice and snow economy [3]