Nan Fang Du Shi Bao·2025-12-27 01:32Core Viewpoint - The ongoing dispute over exclusive agency rights between two companies, Ruoyuchen and Shuiyang, regarding the Spanish beauty brand Mesoestetic in China has raised questions about the legitimacy of their claims to exclusivity and has implications for the market dynamics of the oral beauty supplement sector [1][3][9]. Group 1: Company Developments - Ruoyuchen has announced it will become the exclusive general agent for Mesoestetic's oral beauty health product line in China, with irrevocable trademark rights and related authorizations, effective from January 1, 2026, to December 31, 2028 [1]. - Shuiyang, which has been the exclusive distributor for Mesoestetic since 2021, claims it remains the brand's exclusive distributor in China and is currently in discussions with the brand regarding the ongoing contract [1][5]. - The dispute has led to confusion in the market, with both companies asserting their exclusive rights, prompting inquiries from media sources [1][3]. Group 2: Market Impact - There has been a significant price reduction for Mesoestetic products, with reports of discounts up to 50% compared to previous prices, which some consumers attribute to the agency rights dispute [3][6]. - Ruoyuchen clarified that the current price drop is not a brand initiative but rather actions taken by the previous distributor, Shuiyang, and emphasized their commitment to maintaining market order and brand integrity [3][6]. - The oral beauty market in China is projected to grow significantly, with estimates suggesting it will exceed 25.57 billion yuan by 2025, reflecting a stable annual growth rate of over 3.8% [9].