2025 新享家计划·解码“好房子”制造者丨TATA 木门 “从门到家” 的价值跃迁与产业标准重塑

Core Insights - The Chinese real estate market is undergoing a quality revolution, with a shift towards building "good houses" that are safe, comfortable, green, and smart, as highlighted in the government work report [1][2] - TATA Wood Door is positioning itself as a leader in this transformation by innovating its product offerings and focusing on user experience, aligning with the new standards set by the government [2][3] Industry Trends - The real estate market has entered a phase of stock management, with new residential construction declining by 20.5% year-on-year from January to November 2025, indicating a shift from scale expansion to quality enhancement [2] - The introduction of the "good house" concept in 2023 emphasizes the need for improved living standards, prompting home furnishing companies to innovate and enhance user experiences [2][3] TATA Wood Door's Innovations - TATA Wood Door has launched the "Silent Master PRO," which achieves a noise reduction of 36dB, addressing the core pain point of noise pollution in residential comfort [5] - The company is also focusing on green and smart features, adhering to ENF-level environmental standards and introducing intelligent products designed for various user demographics [5][6] Market Opportunities - The "good house" initiative is seen as a key driver for market demand, with significant sales increases in major cities during the "Golden Week," where new house transactions rose by 52% in Beijing, 22% in Shenzhen, and 3% in Shanghai [3] - TATA Wood Door's strategic shift from a single product focus to a comprehensive home solution aims to break industry bottlenecks and enhance overall living quality [6][7] Future Outlook - The "Beautiful Living Innovation Conference" by TATA Wood Door marks a departure from traditional product launches, emphasizing the integration of smart technology, new materials, and comprehensive soundproofing solutions [8] - The company's approach illustrates the necessity for collaboration across the entire industry chain, including home furnishing, building materials, and smart technology, to achieve the ultimate vision of "beautiful living" [8]