颜值≠安全，网红玫瑰盐的“智商税”别再交了

Core Viewpoint - The rising popularity of imported rose salt, marketed as a "high-end" product, is under scrutiny due to safety concerns regarding heavy metal contamination and misleading health claims [1][3][8]. Group 1: Marketing and Consumer Perception - The unique pink color of rose salt appeals to consumers' desire for "niche high-end" products, while the "imported" label adds a perception of superior quality [3]. - Marketing claims such as "natural, no additives" and "rich in minerals" resonate with consumers' health concerns, leading them to pay premium prices [3]. Group 2: Safety and Regulatory Issues - Reports indicate that rose salt sold on various e-commerce platforms contains heavy metals like lead, arsenic, and chromium, which can accumulate in the body and harm liver and kidney functions [1][3]. - The national food safety standard in China requires edible salt to have a whiteness of at least 45 degrees, which rose salt fails to meet due to its pink color from trace iron impurities [3]. - Many imported rose salts are classified as industrial salts, and some sellers evade regulations by mislabeling them for cross-border e-commerce, complicating consumer returns and rights [6][8]. Group 3: Recommendations for Stakeholders - Regulatory authorities are urged to enhance inspections of industrial salts sold as edible salts and to enforce stricter penalties for violations [8]. - Businesses should abandon false marketing practices and comply with food safety laws to protect consumer health [8]. - Consumers are encouraged to make informed choices by purchasing salt that meets national standards and not to be swayed by visual appeal [8].