Di Yi Cai Jing·2025-12-27 03:01Core Insights - The takeaway from the article is that the food delivery industry experienced a paradox of record order volumes and declining profits during the peak of the subsidy war in July 2025, leading to significant operational challenges for restaurants and delivery personnel [1][2][3]. Group 1: Industry Dynamics - The food delivery subsidy war peaked on July 5, 2025, with over 100 billion yuan in subsidies from platforms like Meituan, Taobao, and JD, making the delivery sector one of the most discussed industries of the year [2]. - Despite record order volumes, many restaurants reported that profits did not increase proportionately, with some experiencing a decline in profitability due to rising operational costs [3][4]. - The average order value dropped significantly during the subsidy war, with some restaurants reporting a decrease from over 30 yuan to around 15 yuan per order [3]. Group 2: Impact on Restaurants - Restaurant owners like Yu Li and Huang Lin noted that while order volumes surged, the costs associated with labor, ingredients, and platform fees also doubled, leading to minimal or negative profit margins [3][4]. - Huang Lin observed that low-priced subsidized items did not retain customers effectively, and he found that eliminating low-price subsidies allowed for higher average order values and better profit margins [4]. Group 3: Delivery Personnel Experience - Delivery personnel, such as Zhou Pengfei, reported increased earnings during the subsidy war, with some earning up to 900 yuan in a single day due to the high volume of orders [5]. - The number of delivery riders increased significantly, with Zhou noting that his station's rider count nearly doubled during peak times [8]. Group 4: Financial Performance of Platforms - Meituan reported a 2.8% year-on-year decline in revenue for its core local business in Q3, resulting in a significant operating loss of 14.1 billion yuan [8]. - Alibaba's Q3 financials showed a 60% year-on-year increase in revenue from its instant retail business, but adjusted EBITA fell by 78% due to investments in user experience and technology [8]. Group 5: Regulatory and Market Adjustments - The article highlights a shift towards more rational operations in the food delivery industry, with regulatory bodies introducing guidelines to address issues like irrational competition and the rights of delivery personnel [10]. - Experts predict that the industry will transition from aggressive subsidy strategies to refined operations focusing on user experience and sustainable business practices [12].