高校定制羽绒服成为“冬日爆款”，校园文创为何如此受欢迎？

Core Insights - The custom down jackets from various Chinese universities have become a trending item, with high demand leading to rapid sell-outs, indicating a significant cultural and consumer shift towards university-branded apparel [1][3] Group 1: Popularity and Sales - Custom down jackets from universities like Renmin University and Tsinghua University have quickly sold out, becoming fashion staples among young people [1][3] - The down jackets are priced at 899 yuan for long versions and 599 yuan for short versions, with family sets also available [1] Group 2: Quality and Design - The high sales of university down jackets are attributed to their quality, with features such as warmth, wind resistance, and water resistance being prioritized in their design [3] - Quality control measures include rigorous testing of materials, with standards for cleanliness and fluffiness set at 1000+ and 750+ respectively [3] - Innovative designs include a business casual version with subtle branding, catering to various occasions [3][4] Group 3: Market Trends and Cultural Significance - The trend of university-branded apparel is expanding, with more institutions joining the movement, reflecting a growing interest in "alma mater" fashion [5] - The popularity of these jackets is linked to the recognition and trust consumers have in prestigious universities, fostering a sense of identity and pride among alumni [6] - University cultural products serve as tangible representations of school spirit and are seen as effective tools for promoting university culture beyond campus [6]