2026年钱往哪放？2025年银行理财市场真相→

Core Insights - The bank wealth management market in 2025 has shown continuous growth in both scale and product quantity, with the total scale reaching 33.8 trillion yuan by the end of November 2025, an increase of approximately 300 billion yuan from the previous quarter [1] - The growth is attributed to a combination of declining deposit rates prompting investors to seek alternatives, financial institutions lowering investment thresholds through digital empowerment, and policy guidance steering wealth management back to its asset management roots [1] - The "fixed income plus" products have emerged as a significant highlight, reflecting a shift in investor preferences towards seeking moderate returns through diversified strategies while maintaining a conservative risk profile [3][4] Market Trends - As of December 22, 2025, the number of bank wealth management products increased by approximately 6,000 in the fourth quarter, with funds primarily flowing into "fixed income plus" products that utilize bonds as a base and incorporate equity assets to enhance returns [2] - The "fixed income plus" products added a scale of 3.08 trillion yuan in the first eleven months of 2025, indicating strong demand for these offerings [4] - The mixed and equity bank wealth management products reached a total scale of 685.56 billion yuan by December 22, 2025, growing over 40% compared to the end of 2024, although they still represent less than 2% of the total market [5] Future Outlook - The bank wealth management market is expected to maintain steady growth in 2026, with asset allocation strategies evolving towards a more balanced and diversified approach [6] - In the ongoing low-interest-rate environment, the substantial demand for wealth management from residents will continue to support market expansion, with a focus on increasing allocations to equity assets and exploring diverse strategies such as public REITs and cross-border assets [6] - Experts recommend that investors adopt a "core-satellite" approach to wealth management product allocation, diversifying across fixed income, equity, and alternative assets while maintaining a long-term investment perspective [6][7]