谢尔盖·布林反思谷歌眼镜失败原因:承认“过早商业化”与“乔布斯情结”
Xin Lang Cai Jing·2025-12-27 05:18

Core Insights - Sergey Brin, co-founder of Google, conducted a rare deep review of the Google Glass project, admitting that the rushed launch stemmed from a misjudgment of the product's maturity [1][4] - Brin acknowledged that he fell into the cognitive bias of thinking he could be the next Steve Jobs, which influenced the decision-making process [4] Group 1: Product Development Challenges - Brin emphasized the importance of solidifying a new wearable device concept before commercialization, using Google Glass as a case study [4] - He identified typical pitfalls faced by early consumer-grade AR hardware, including advanced technology prototypes, lagging user experience, imbalanced cost structures, and underestimating social acceptance [4] Group 2: Decision-Making Influences - Brin explained that the push for commercialization was premature, lacking a focus on real consumer needs and affordable costs, resulting in a product that was not robust enough [4] - He highlighted that the narrative of "heroic innovation" led to equating disruptive hardware releases with legendary moments like those of Steve Jobs, overlooking the years of iterative development and ecosystem cultivation behind successful products like the iPhone [4]