观致汽车破产审查申请获苏州中院受理，曾为中国高端自主品牌标杆

Core Viewpoint - The recent acceptance of a bankruptcy review application for Qoros Auto Co., Ltd. by the Suzhou Intermediate People's Court signifies a critical juncture for the company, once regarded as a benchmark for high-end domestic brands in China [2] Company Overview - Qoros Auto was established in 2007 through a joint investment by Chery Automobile and an Israeli group, officially launching its brand in 2011, targeting the high-end automotive market as a pioneer in China's domestic brand premiumization [2] - The company assembled an international core team and established design centers in Shanghai, China, and Munich, Germany, with a world-class production base in Changshu, Jiangsu, initially capable of producing 150,000 vehicles, with a maximum capacity of 300,000 [2] Product Development - Qoros has launched eight mass-produced models across various segments, including sedans and SUVs, with core strengths in international quality craftsmanship, original design language, and smart connectivity technology [2] - The first mass-produced model, the Qoros 3 sedan, was launched in 2013, achieving a five-star rating from Euro NCAP and the highest overall score for the year, becoming the first Chinese brand to receive such recognition; the Qoros 3 five-door version also won the "Red Dot Design Award" [2] Financial and Operational Challenges - Throughout its development, Qoros has experienced multiple changes in ownership, with a strategic investment from Baoneng Group in 2017; however, following Baoneng's debt crisis, Qoros has faced ongoing issues since 2023, including unpaid wages, production halts, and equipment auctions, ultimately leading to its bankruptcy review [2]